The world's largest social network, Facebook, has announced plans to increase its elevation of “authoritative climate information” and expand its “fact checking” of content that it deems to be climate misinformation.
Facebook will expand its fact-checking tools by increasing the availability of its “Climate Science Center” (a page that contains “factual resources from the world's leading climate organizations and actionable steps people can take in their everyday lives to combat climate change”) to 165 countries and expanding its “Climate Inform Labels” (labels that are added to Facebook posts and link to posts from the Climate Science Center).
The tech giant has also launched a “Climate Science Literacy Initiative” that will “pre-bunk climate misinformation” by running ads that “feature five of the most common techniques used to misrepresent climate change.”
To boost “authoritative” climate information, Facebook is testing a new “Climate Pledges” feature in Groups and has committed to amplifying the voices of “trusted organizations in the climate space.”
This new Climate Pledges feature was developed with inputs from the United Nations (UN) and contains what it calls “expert-backed climate solutions” that “spark conversation” within Groups and “help people understand the most impactful actions they can take.”
Facebook is also working closely with several climate change groups such as Monash Climate Change Communication Research Hub, Cambridge Social Decision-Making Laboratory, and Yale Program on Climate Change Communication. Facebook will boost these organizations by “providing ad credits, insights and support to help them share reliable information about climate change, and inform users about common techniques used to spread myths about climate science.”
Related: Big Tech announces climate change “misinformation” to be the next censorship target
Facebook's announcement of these changes follows it and other tech giants facing mounting pressure to censor content that challenges the mainstream climate change narrative as climate groups, science groups, and even tech employees demand more censorship.
Not only has there been an increased push for Big Tech platforms to censor climate content that deviates from the mainstream narrative but influential groups, banks, and executives are also pushing for increased tracking and surveillance of individual carbon usage as a proposed strategy for combating climate change.