Ryan Reynolds, the man behind the mask of Deadpool and the voice of Detective Pikachu recently acquired the US-based network carrier Mint Mobile.
The star announced through Twitter on Monday that he just became a new customer, and also the owner, of the company – just in time to launch a Black Friday deal.
When it comes to his decision for investing in the mobile network business, he had this to say:
“Celebrities generally invest in high-end products like skincare brands or delicious gin companies. Yet Mint is making wireless way more affordable at a time when the average American is paying 65 dollars a month.”
— Ryan Reynolds (@VancityReynolds) November 25, 2019
Mint Mobile is a mobile virtual network operator founded in 2016 working under T-Mobile's cellular network. Mint Mobile is regarded as one of the most affordable options in the industry, offering – arguably – the lowest prices in prepaid plans and appeals to younger audiences.
The company's business model stands out for selling SIM cards that can be used with prepaid plans that can be purchased in bulk, offering considerable discounts by paying in advance. However, the user must bring their unlocked phone to the table for this to work.
It is certainly an unusual move for a movie star to suddenly start investing in this industry, but Reynolds seems very happy about his decision:
“It's something unconventional, that's why I like it.”
Additionally, Reynolds joked in his Twitter by stating that he'll be paying himself only $15 a month, the same amount that Mint Mobile charges for its most basic plan, which offers 3GB of 4G LTE data per month (only for new users though).
On a side note, Mint Mobile is not the only company owned by the popular actor, as he also acquired Aviation American Gin in February of 2018, a brand of distilled liquor based on Portland, Oregon.