Reylos drive Star Wars social media manager off of Twitter after “exhausting” pile-on

Reylos strike again.


“Reylos,” a segment of Star Wars fans that support a romantic relationship between the characters Rey and Kylo Ren, have been widely condemned for their behavior towards actors, directors, and Star Wars fans.

A few days ago, the behavior of Reylos hit the headlines again when The Washington Post was slammed for publishing an article that downplayed some of their past actions and claimed that Reylo death threats to Star Wars director J.J. Abrams were a “hoax.”

And now, Reylos have piled on Star Wars social media manager Michelle Buchman after she tweeted that she has to favor content “that won’t be so polarizing” when deciding what to post to the Star Wars social media accounts.

The incident started when Buchman tweeted that she’s “starting to plot out some Star Wars social content for the year” and asked fans what they’d like to see.

As Twitter user @saltandrockets documented in an extensive Twitter thread, Reylos then started to pile on Buchman after they took issue with her suggesting that she has to follow the numbers when choosing what to post.

In the first set of replies to Buchman’s tweet, some Twitter users requested Reylo content and Buchman told them that she has to abide by what the data tells her more often than not.

Buchman told Reylos that she has to follow the numbers when deciding what to post to the Star Wars social media accounts (Twitter - @saltandrockets)
Buchman told Reylos that she has to follow the numbers when deciding what to post to the Star Wars social media accounts (Twitter – @saltandrockets)

Several Reylos then accused Buchman of telling them to “behave” and “shut up” to get the content they want. However, Buchman reiterated that she has to follow the numbers and that the data shows a “rise in negative sentiment” with this type of content.

Reylos accused Buchman of telling them to “shut up” (Twitter - @saltandrockets)
Reylos accused Buchman of telling them to “shut up” (Twitter – @saltandrockets)
Buchman reiterated that the data shows a rise in engative sentiment when posting this type of content (Twitter - @saltandrockets)
Buchman reiterated that the data shows a rise in negative sentiment when posting this type of content (Twitter – @saltandrockets)

In follow-up tweets, Buchman explained that Reylo posts generate engagement that’s overwhelmingly flagged by software as “negative” and the inclination is to avoid content that generates angry tweets in favor of content that “won’t be so polarizing.”

Buchman said Reylo posts generate engagement that’s overwhelmingly flagged by software as “negative” (Twitter - @saltandrockets)
Buchman said Reylo posts generate engagement that’s overwhelmingly flagged by software as “negative” (Twitter – @saltandrockets)
Buchman said the inclination is to avoid this type of content in favor of something less polarizing (Twitter - @saltandrockets)
Buchman said the inclination is to avoid this type of content in favor of something less polarizing (Twitter – @saltandrockets)

Buchman also cited the Ben Solo hashtag used by Reylos as something that counts as “negative engagement” and added that this “works against y’all and the data tells folks I should refrain from posting that stuff.”

Buchman said the Ben Solo hashtag counts as “negative engagement” on her end and advised Reylos that it works against them (Twitter - @saltandrockets)
Buchman said the Ben Solo hashtag counts as “negative engagement” on her end and advised Reylos that it works against them (Twitter – @saltandrockets)

This resulted in one Reylo accusing Buchman of failing to accurately interpret data and dropping the ball.

One of the Reylos accused Buchman of failing to interpret the data correctly (Twitter - @saltandrockets)
One of the Reylos accused Buchman of failing to interpret the data correctly (Twitter – @saltandrockets)

Buchman then deleted several of the tweets shortly after posting them but Reylos continued to share screenshots of her tweets and complained that she was “lecturing Reylos in exchange for scraps of content,” using Reylos “wokeness” against them, and bribing Reylos.

One Twitter user accused Buchman of “lecturing Reylos” (Twitter - @saltandrockets)
One Twitter user accused Buchman of “lecturing Reylos” (Twitter – @saltandrockets)
One Reylo accused Buchman of using their “wokeness” against them (Twitter - @saltandrockets)
One Reylo accused Buchman of using their “wokeness” against them (Twitter – @saltandrockets)
One Reylo accused Buchman of bribing them (Twitter - @saltandrockets)
One Reylo accused Buchman of bribing them (Twitter – @saltandrockets)

Buchman pushed back against the accusations of bribery and said she was “just trying to be transparent” about how the engagement is interpreted by the artificial intelligence (AI) software that handles the data.

Buchman pushed back against the Reylos and said she’s “just trying to be transparent” about how the AI interprets engagement (Twitter - @saltandrockets)
Buchman pushed back against the Reylos and said she’s “just trying to be transparent” about how the AI interprets engagement (Twitter – @saltandrockets)

However, her comments did little to calm the complaints of the Reylos with one accusing her of encouraging them to self-censor.

One Reylo accused Buchman of encouraging them to self-censor (Twitter - @saltandrockets)
One Reylo accused Buchman of encouraging them to self-censor (Twitter – @saltandrockets)

Buchman continued to engage with the Reylos and said the accusations that she doesn’t care about the fans are hurtful.

Buchman said the Reylos accusations that she doesn’t care were hurtful (Twitter - @saltandrockets)
Buchman said the Reylos accusations that she doesn’t care were hurtful (Twitter – @saltandrockets)

But the complaints from Reylos continued with fresh accusations of Buchman “attempting to extort us with a pittance,” using “Orwellian” tactics to infringe on their free speech, and capitulating to “racist misogynist trolls.”

One Reylo accused Buchman of “attempting to extort us with a pittance” (Twitter - @saltandrockets)
One Reylo accused Buchman of “attempting to extort us with a pittance” (Twitter – @saltandrockets)
One Reylo accused Buchman of using “Orwellian” tactics to infringe on their free speech (Twitter - @saltandrockets)
One Reylo accused Buchman of using “Orwellian” tactics to infringe on their free speech (Twitter – @saltandrockets)
One Reylo accused Buchman of capitulating to “racist misogynist trolls” (Twitter - @saltandrockets)
One Reylo accused Buchman of capitulating to “racist misogynist trolls” (Twitter – @saltandrockets)

Reylos then continued to use the Ben Solo hashtag, which Buchman had told them would be flagged as negative engagement by the AI software, in response to a post about The Clone Wars on the official Star Wars Twitter account.

Several Reylos spammed a post from The Clone Wars with Ben Solo hashtags (Twitter - @saltandrockets)
Several Reylos spammed a post from The Clone Wars with Ben Solo hashtags (Twitter – @saltandrockets)

Buchman appeared to show her exasperation at the way she was treated by Reylos in a series of tweets, some of which she has since deleted. In these tweets, she expressed frustration about getting yelled at and said she thinks it's time to “go away from Twitter for a bit.”

Buchman expressed her frustration at getting “yelled at” by Reylos (Twitter - @saltandrockets)
Buchman expressed her frustration at getting “yelled at” by Reylos (Twitter – @saltandrockets)

She then later tweeted: “I get it, all fandoms are valid as long as that is expressed respectfully and without abuse or harassment of others. That is never okay.”

Buchman added: “People will still find things to be mad at me about so I give up, I have a real day job to do.”

Buchman condemned abuse and harassment coming from fandoms
Buchman condemned abuse and harassment coming from fandoms

In what appears to be her final tweet on the matter, Buchman responded to a warning about Reylos. “I am not the PR Person or spokesperson for all of Star Wars,” she said. “To be hoenst don’t really feel like engaging on my personal twitter about this subject anymore because no matter what I do or say, it's wrong. I'm out for a bit.”

When called out for their behavior towards Buchman, several Reylos then claimed that there’s no evidence of bullying and that everyone in the thread was asking Buchman respectful questions.

Several Reylos claimed there was no evidence of Buchman being bullyied (Twitter - @saltandrockets)
Several Reylos claimed there was no evidence of Buchman being bullyied (Twitter – @saltandrockets)
One Reylo claimed they had seen no evidence of a culture of harassment in the tweets sent to Buchman (Twitter - @saltandrockets)
One Reylo claimed they had seen no evidence of a culture of harassment in the tweets sent to Buchman (Twitter – @saltandrockets)


Tom Parker

Tom Parker is a head contributor for Reclaim The Net and provides news and analysis on how we can promote free speech, stop censorship, and protect our personal data online. [email protected]