The new way advertisers are tracking you online

The internet has become the advertising industry’s world, and internet users just live in it. That industry’s insatiable need to get as much information about people and track them everywhere is so strong that as soon as a glimmer of hope appears of reversing these invasive and above all non-transparent practices – we’re reminded that there’s something even more invasive to take its place.

And so, after scoring a “victory” when even Big Tech’s browsers started the process of tracking cookies, an even more sophisticated and insidious form of data harvesting, user profiling and abusing their privacy is very much alive and present, and it’s called browser fingerprinting.