In the first quarter of 2022, free speech video-sharing platform Rumble set new all-time record highs in all key performance measures. The growth is an indication of people shunning Big Tech platforms because of their censorship policies.
In the first quarter of 2022, Rumble recorded a 22% increase in monthly active users (MAUs) compared to the last quarter of 2021, to an average of 41 million MAUs. In the month of March alone, Rumble had 44.3 million MAUs.
User engagement on Rumble also increased significantly. Users watched an average of 10.5 billion minutes per month, a 23% increase from the last quarter of 2021. Creators uploaded an average of 6,158 hours of content per day, an 88% increase from the last quarter of 2021.
Rumble's growth can be attributed to censorship on Big Tech platforms, with content creators and internet users preferring the platform because it does not censor legal speech. The company claims it is “immune to cancel culture” with its mission being to “restore the internet to its roots by making it free and open once again.”
In a press release announcing the growth, Rumble CEO Chris Pavlovski boasted that the platform has achieved a lot with a limited budget.
“When you consider the limited capital Rumble has raised to date, I believe this kind of growth is unlike anything we've seen before,” he said. “Other technology companies spend hundreds of millions of dollars to achieve this amount of market share; Rumble has done it with a fraction of their capital.”
Rumble this month pushed a new mobile update that adds new features.