California Surveillance Pricing Bill (AB 2564)

California, United StatesCalifornia AB 2564Updated August 31, 2026

50%of the way to law
Good for your rightsIn progress
  1. Introduced
  2. Passed House
  3. Passed Senate
  4. Became Law

Passed Senate; Assembly concurrence pending

Would stop retailers from using personal data gathered through electronic surveillance to charge different customers different prices for the same goods.

Latest update

Passed the Senate 22-14; Assembly concurrence pending

Take action

This bill is still moving, so there's still time to lend your support.

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The bill

Read the full billOfficial bill record

Key facts

Where
California, United States
Bill number
California AB 2564
Status
In progress
Introduced
February 20, 2026
Threat
Medium
Last update
August 31, 2026

Topics

PrivacySurveillance

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What it does

AB 2564 generally prohibits retailers from setting a customized price for a consumer or group using personally identifiable information collected through electronic surveillance and processed through analytics, artificial intelligence, or similar systems. It also covers random price variations shown through websites and apps, while preserving defined exceptions for public sales, cost differences, negotiated prices, and certain discounts. The Senate passed the amended bill 22 to 14 on August 31, 2026; Assembly concurrence is still required.

What’s at stake

Personal data should not become a hidden price tag. Surveillance pricing converts location, browsing behavior, device tracking, biometrics, and other personal attributes into an invisible assessment of what each person can be made to pay.

Our take

A market is not transparent when the price changes according to what a system has inferred about the person looking at it. AB 2564 targets the commercial payoff for surveillance: using the dossier not merely to advertise at someone, but to decide how much to charge them.

Timeline

  1. Passed the Senate 22-14; Assembly concurrence pendingLatest

  2. Passed the Assembly 42-21 and sent to the Senate

  3. Introduced in the Assembly

The record

Sponsors

Assemblymember Christopher Ward, Sen. Aisha Wahab