California Surveillance Pricing Bill (AB 2564)

California, United StatesCalifornia AB 2564Updated August 31, 2026

Stoppedno longer moving
Good for your rightsDefeated

Passed the Senate 22-14; died without an Assembly concurrence vote when the session ended August 31, 2026

Would have stopped retailers from using personal data gathered through electronic surveillance to charge different customers different prices for the same goods. It died at the end of the 2026 session.

Latest update

Passed the Senate 22-14; the session ended without an Assembly concurrence vote, and the bill died

The bill

Read the full billOfficial bill record

Key facts

Where
California, United States
Bill number
California AB 2564
Status
Defeated
Introduced
February 20, 2026
Threat
Medium
Last update
August 31, 2026

Topics

Privacy billsSurveillance bills

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What it does

AB 2564 generally prohibits retailers from setting a customized price for a consumer or group using personally identifiable information collected through electronic surveillance and processed through analytics, artificial intelligence, or similar systems. It also covers random price variations shown through websites and apps, while preserving defined exceptions for public sales, cost differences, negotiated prices, and certain discounts. The Senate passed the amended bill 22 to 14 on August 31, 2026. The Assembly did not hold the final concurrence vote before the session ended that night, so the bill died, according to Consumer Watchdog and the California Chamber of Commerce.

What’s at stake

Personal data should not become a hidden price tag. Surveillance pricing converts location, browsing behavior, device tracking, biometrics, and other personal attributes into an invisible assessment of what each person can be made to pay.

Our take

A market is not transparent when the price changes according to what a system has inferred about the person looking at it. AB 2564 targeted the commercial payoff for surveillance: using the dossier to decide how much to charge someone, on top of advertising at them. California let it die.

Timeline

  1. Passed the Senate 22-14; the session ended without an Assembly concurrence vote, and the bill diedLatest

  2. Passed the Assembly 42-21 and sent to the Senate

  3. Introduced in the Assembly

The record

Sponsors

Assemblymember Christopher Ward, Sen. Aisha Wahab