New York SAFE for Kids Act
What it does
Signed June 20, 2024, as the first law in the country against addictive feeds. Platforms cannot serve minors a personalized feed or send them notifications between midnight and 6 a.m. without verifiable parental consent, with penalties of $5,000 per violation. Nothing is enforceable yet: the act takes effect 180 days after the attorney general finalizes rules. Proposed rules landed September 15, 2025, the comment period closed December 1, and the final rules are still pending as of July 2026.
Why it matters
The proposed rules are where this law shows its teeth. They set standards for what the rules call “age assurance,” meaning age ID checks that sort every user into minor or adult, and for parental consent flows. Whatever the AG finalizes becomes the de facto national standard, because no platform builds a feed system for New York alone.
Our take
The feed is the excuse; the age check is the machine. A law about protecting kids from algorithms ends with every adult in New York proving their age to scroll. Watch the final rules: that is where show-your-papers gets written into New York's internet.
Votes
- Senate — Final passage (61 to 0) · June 6, 2024
- Assembly — Final passage (143 to 1) · June 7, 2024
Timeline
- June 20, 2024Signed by Governor Hochul
- September 15, 2025AG James proposed the implementing rules
- December 1, 2025Public comment period closed
Related bills
Our coverage: all age-verification stories