Consumers appear excited for a virtual future, including digital taste and smell

42% of respondents are willing to go into digital adventures instead of traveling.


The end of the decade marks a point to look at the past and see everything that has been technologically advanced in the world. These last 10 years have left us with new tools that have not yet changed our lives as much as some might of expected, but the next 10 years could hold much more innovation.

It is normal that we ask ourselves what progress we will make by 2030.

The Ericsson company did not wait and surveyed consumer trends to get an idea of ​​what we expect from this new decade.

Humanity seeks new experiences

The survey was conducted taking sample groups of 500 people in different cities of the world. Respondents also had to be between 15 and 69 years old and had to show interest in certain technological fields, such as virtual reality, augmented reality or artificial intelligence.

In this way, 7,608 votes were counted, and the results indicated that most users are waiting for technology to allow us to enjoy sensory experiences that are currently only possible in person.

Among what users expect most at the level of experience is the possibility of tasting or smelling things digitally, the complete integration of augmented reality glasses in everyday life, and even the ability to isolate ourselves in public places to be able to listen only to what we want.

54% of respondents believe that we will use augmented reality glasses to be able to see immediate information about what we observe, such as the name of someone we do not remember.

62% believe they will get a better experience when buying clothes online if they can feel the texture of the fabric through digital means.

Even 42% of respondents are willing to go into digital adventures instead of traveling.

By 2025, most respondents believe that much of these technological advances will already be among us, as well as other devices that looked like science fiction, such as bracelets that translate languages ​​instantly.

Goodbye to physical interfaces

Users are eager for the impending replacement of physical interfaces to something much more comfortable and accessible: control through our brain. This is probably the final step that technologies such as virtual reality need to end up being the fantasy of many, and it seems they won't have to wait too long. Currently, there are already prototypes of this type of interface.


Fabrizio Bulleri
Fabrizio Bulleri is a tech reporter with several years of experience covering the Asian tech market. He likes traveling and keeping up with everything digital-related. [email protected]