Say Cheese to the Surveillance Engine

From Spirited Away to Stored Forever: What feels like a nostalgic fantasy is a frictionless gateway into biometric data mining.

Illustration of a family sitting on a log in a forest; a woman in a yellow vest, a young girl in a pink sweater, and a man in an orange hoodie. They are smiling amidst a background of green trees.

It started with a simple prompt — “Turn me into a Studio Ghibli character.” A few taps, a quick upload, and within seconds, your face was reimagined: dewy-eyed, softly lit, and dropped into a dreamscape worthy of Spirited Away.

It didn’t take long for the internet to do what it does best: flood the timelines. TikTok transformed into a carousel of anime avatars twirling in enchanted forests. Instagram turned into a parade of pastel portraits; toddlers floating among soot sprites, couples strolling through floating cities. In a matter of days, OpenAI’s latest upgrade to its image generation tool, baked right into ChatGPT’s GPT-4o model, had sparked a full-blown aesthetic movement.

Red shield logo with three stylized black and white arrows curving outward, next to the text 'RECLAIM THE NET' with 'RECLAIM' in grey and 'THE NET' in red

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