AdX
Court Rejects Breakup of Google’s Advertising Business
Google keeps the machinery, though the judge has ordered a few doors opened for everyone else.
MembersDOJ Pushes to Break Up Google’s Ad Tech – The Trial, Week One
Week one played like a procedural drama, with engineers, economists, and ad execs methodically unspooling the case for breaking Google apart.
Google Fights to Keep Its Ad Empire Intact as Feds Push for a Breakup
Google insists its ad empire is too complex to unwind, a defense that doubles as an admission of just how deeply it’s entangled the market.
Google’s Advertising Monopoly Will Be Its Antitrust Downfall, Report Suggests
Google is behind almost 40% of all advertising across the entire web.