The Shadowy “Nudge Units” Working Online to Manipulate You from Afar

The co-called “nudge theory” raises many questions and controversies – from whether it even works, to should it work, i.e., how (un)ethical it is.

There’s also the issue of those who consider this technique of influencing and steering people’s behavior in a desired direction as simply large scale manipulation, notably via media – with the word “nudge” there as euphemism.