YouTube‘s latest coronavirus update is likely to cut homepage recommendations to independent creators

YouTube’s coronavirus changes are making it increasingly difficult for the independent creators who helped build the site.


JOIN 12,000+ OTHERS:
Defend free speech. Push back against gatekeepers. Grow and monetize online. Subscribe for free.

YouTube has rolled out another change that’s making it harder for independent creators amid the coronavirus outbreak.

From today, YouTube has started promoting “authoritative sources” (legacy media outlets that YouTube deems to be trustworthy) on its homepage via a coronavirus news shelf.

The change is likely to cause a drop in homepage recommendations for independent creators as an increased proportion of homepage recommendations will now presumably go to authoritative sources via this coronavirus news shelf.

Double your web browsing speed with today's sponsor. Get Brave.

The coronavirus news shelf has launched in 16 countries and YouTube plans to expand it to more countries going forward.

These authoritative sources were already being promoted in YouTube searches and recommendations related to the coronavirus before this coronavirus news shelf launched.

And YouTube is also directing users to coronavirus information via large health alerts, even when they don’t search for topics.

In addition to prominently boosting authoritative sources via several of YouTube’s pages and features, the site is also picking and choosing which channels are allowed to monetize coronavirus content, with “news partners” getting preferential treatment in this area.

Defend free speech, online liberty, monetization without dominant platforms


Tom Parker

Tom Parker is a head contributor for Reclaim The Net and provides news and analysis on how we can promote free speech, stop censorship, and protect our personal data online. [email protected]