YouTube is introducing a major change to the way the subscriber counts shall be displayed. Soon, only the rounded figures such as "10 Million" as opposed to the precise number such as 10,200,000 or 10,100,000 million shall be displayed. This change will effectively prevent analytics sites such as Social Blade from displaying the number of followers gained or lost by a certain creator.
It may be understood that the recent online feuds such as the infamous Tati Westbrook vs. James Charles saga might be the contributing factor behind this change.
“To create more consistency everywhere that we publicly display subscriber counts, starting in August 2019, we’ll begin showing the abbreviated subscriber number across all public YouTube surfaces. Third parties that use YouTube’s API Services will also access the same public facing counts you see on YouTube. Creators will still be able to see their exact number of subscribers in YouTube Studio,” read the blog from YouTube’s product team.
This change may not matter much to the people who do not concern themselves with the messy and twisted world of YouTube battles and feuds. However, it will certainly impact a whole set of audience, sites such as Social Blade and the many YouTube channels purely dedicated to creating content and drama around who has more followers to decide who’s winning and who's losing.
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