El Salvador has forged a partnership with video and cloud services provider Rumble, securing a deal that will supply the country with critical cloud computing infrastructure. Under this agreement, Rumble will deliver a range of services including data storage solutions, database management, load balancing capabilities, and remote application integration.
The partnership followed a high-profile meeting in September between Rumble CEO Chris Pavlovski and Salvadoran President Nayib Bukele, an event organized by Stacy Herbert, Director of El Salvador’s National Bitcoin Office. This agreement signifies not only technological advancement but also a clear stance on digital independence and resistance to centralized control by dominant tech conglomerates.
Rumble’s CEO, Chris Pavlovski, emphasized the significance of this development, asserting, “This agreement marks a major milestone for Rumble, as it is clear that our infrastructure, capabilities, and dependability are suitable for governments to trust for their most important data and computing needs.” Pavlovski also highlighted the growing global demand for platforms that uphold freedom of expression, stating, “This is also just more proof that the world recognizes the importance of independence from Big Tech, as no one wants to risk being technologically silenced because an activist in Silicon Valley doesn’t like what you think or say. People and governments are now more and more aligned with the values of freedom and independence we maintain and protect at Rumble.”
Stacy Herbert echoed these sentiments, reinforcing the alignment between El Salvador’s national values and Rumble’s mission. “El Salvador stands for freedom, innovation, and prosperity, and we are always looking at new frontiers. Like El Salvador, Rumble has also embraced and defended these ideals. It is natural for us to partner with them and we look forward to a long and mutually beneficial relationship,” Herbert remarked.
Rumble Cloud, which entered the cloud computing industry in March of 2024, has been positioning itself as a neutral and competitive alternative to major tech giants. With a disruptive pricing model aimed at challenging the dominance of Amazon, Google, and Microsoft, Rumble is steadily gaining traction among those seeking platforms free from ideological influence and censorship pressures. This alliance with El Salvador could serve as a catalyst for other nations seeking to reclaim control over their digital infrastructure and safeguard free expression in the digital age.
El Salvador’s latest move with Rumble is part of a broader strategy to rebrand itself as a hub for technological freedom and innovation. President Bukele’s administration has been actively pursuing policies that attract tech entrepreneurs, investors, and innovators by fostering an environment that values digital autonomy and free expression. This approach has already garnered international attention, particularly following the country’s historic adoption of Bitcoin as legal tender in 2021.
By aligning with companies like Rumble, El Salvador is signaling its intent to challenge the dominance of traditional tech giants and to provide a safe haven for digital platforms committed to protecting free speech. This rebranding effort positions the country as a leader in advocating for decentralized technology solutions and greater sovereignty over digital infrastructure.
Moreover, El Salvador’s commitment to tech freedom could attract a wave of startups and technology firms looking for supportive regulatory frameworks free from the overreach of global tech monopoly.
