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The ADL’s Jonathan Greenblatt Says The Organization Isn’t Pressuring X Advertisers

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In an interview this week on CNBC’s show Squawk Box, Jonathan Greenblatt, CEO of the Anti-Defamation League (ADL), steered a conversation toward alleging that criticism of the ADL’s social media censorship efforts were being driven by “white supremacist” factions.

The ADL recently met with Twitter CEO, Linda Yaccarino. It apparently ignited the fuse for a fast-spreading hashtag campaign: “ban the ADL.” According to Greenblatt, the culprit for this viral trend was not those that were tired of the ADL trying to censor online speech but were none other than the “white supremacists” pervading across the online platform.

The spotlight of this segment also fell on the alleged deflation of advertisement revenue on Musk’s platform, X. Musk suggested this was due to the ADL pushing for advertisers to reconsider their commercial placements. Greenblatt asserted, “we are not out there publicly or privately talking to advertisers, they will make the decisions they want to.”

Greenblatt also said that he would challenge Musk “to find a single advertiser on whom we put any pressure, because we’re simply not doing that.”

However, the ADL did call for a pause in ad spending on X following its acquisition in November.

“We did call for a pause back in November after the acquisition. And then since then, since that initial statement, what we are doing is engaging with the management of the company trying to help them make it better,” Greenblatt said of X.

“I understand they have a big business problem. I mean, Elon tweeted something I didn’t know, that the advertising revenues down 60 percent. But look, brands are big boys and girls, they will make their own decisions.”

Greenblatt also presented his stance on the divisive issue of social media censorship. His disbelief in cancel culture was clear, preferring the term “council culture.” In his words: “So someone makes a mistake you help them fix it. So what we’ve tried to do over the years with Twitter, with YouTube, with Facebook and all those platforms, with Reddit, with Discord I can go on and on is to work with them to make those platforms better.”

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