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Advertiser Alliance Members Are Called To Testify After Allegations of Efforts To “Demonetize, and Censor Disfavored Viewpoints”

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The Global Alliance for Responsible Media (GARM) is back in the headlines big time – what with the recent decision of X to rejoin the group, and now, as anticipated, the US Congress is stepping up its attempts to shed more light on what GARM actually does, censorship-wise.

Once again it is House Judiciary Committee Chairman Jim Jordan who is trying to hold Big Tech – and in this case, “the advertising industrial complex” as it were – accountable.

GARM is a World Economic Forum (WEF)-affiliated initiative, launched by the World Federation of Advertisers (WFA); the latter by its own admission represents more than 150 biggest brands and over 60 advertiser associations around the world.

“Brand safety” is what the group says it is offering to these clients. But Jordan, and many conservatives and media outlets and businesses – allied or perceived to be allied with them – have strong suspicions that GARM can and is being used as yet another avenue of censorship and suppression – this time via actions that result in demonetization or boycott of those who hold “disfavored views.”

Concerning GARM, Jordan started fighting what supporters must see as “the good fight” last year (first by requesting information and then by issuing a subpoena once that was ignored).

Then, this March, the Committee sent letters to five members of the GARM Steering Team including Unilever and GroupM (a media investment group) asking for access to documents and communications that might prove the overall anti-conservative bias executed by the imitative.

We obtained a copy of the letter for you here.

Jordan was not in the mood to sugarcoat the issue, as he sees it: “This coordination does not always revolve around ‘brand safety’ and ‘harmful’ content as GARM publicly claims, but instead the desire to censor conservative and other views that GARM members disfavor,” he wrote, adding that this results in content creators losing revenue, in a way that may be illegal and collusive under the Sherman (antitrust) Act.

In late June, Jordan wrote to Unilever again, and the inclusion of GroupM is pertinent given that the March letter mentioned several leading conservative media outlets as alleged targets of this conduct.

The letter is asking top representatives of the two corporations to publicly testify regarding the Committee’s misgivings around their activities.

According to a Committee spokesman’s comments made in March, “everything is on the table” in case of non-compliance with this series of requests – including more subpoenas, and congressional hearings.

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