GETTR, the new social media platform from President Trump’s former advisor Jason Miller, is working on a feature to compete with TikTok and Instagram Reels in the short-form video space.
GETTR was launched this year in July, as an alternative to Big Tech platforms. The platform is seen as an alternative and competitor to Twitter and Facebook. It is popular among conservatives because of its commitment to free speech.
The platform plans to enter the short-form video space by launching G-Vision.
“On approximately February 1, we’ll be launching G-Vision, which will be our short-video competitor to Instagram Reels an Facebook Stories,” Miller said in an interview with Alex Gatewood of KnowTechie. “Right now we’re a marketplace competitor of say Twitter and Facebook…at the end of the first quarter [of 2022] I’d say we’re a marketplace competitor to those plus TikTok and Instagram.”
Over the past few years, short videos have become very popular, as evidenced by the popularity of Instagram Reels and TikTok. Miller referenced a recent comment by Meta’s CEO Mark Zuckerberg about Instagram Reels rising to become the primary engagement driver on Instagram.
“That’s a secondary feature of Instagram, and it’s driving more than half…I thought that was pretty telling,” said Miller.
G-Vision could also be an attempt by GETTR to attract a younger generation. Older platforms, like Facebook, have reported a decline in young users, while TikTok and Instagram Reels are mostly used by Gen-Z and Millennials.
Miller is keen on GETTR not being left behind: “February 1 is really when our platform changes in a significant way when we add in G-Vision…and that’s going to really help expand both users and functionality.”
