Trademarking and trademark trolling seems to be going a little crazy in the corporate tech world. While big companies claiming ownership of common words is nothing new - after all, Facebook has both "face" and "book" trademarked - German telecommunications behemoth Deutsche Telekom has taken it to another level.
Deutsche Telekom, who owns T-Mobile in the US, have decided that they also own not just a color, but several shades of it, and are not shy to enforce this trademark.
TechCrunch recently had a report about this prompted by a problem encountered by Lemonade, a New York-based startup.
Lemonade must immediately stop using the color magenta ("pink") in its branding, because it belongs to Deutsche Telekom, the giant's lawyers said in a letter, at the same time blocking Lemonade in Germany.
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