It seems that no online service is safe from data leaks these days. But every now and then it's particularly frustrating because it happens due to negligence on the service's part, making it absolutely avoidable.
One such case is dating app Plenty of Fish. Security research website The App Analyst published a report on their blog today outlining the reveal. The app was always silently returning users' first names and postal ZIP codes, even when hidden by the user.
It's worth noting that the leaked data was not immediately visible to app users, and to give credit where due, it was also scrambled to make it difficult to read. But with the help of freely available network traffic analysis tools, the researcher was able to reveal users' personal information. This information could easily be used to find someone's physical home address.
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