TikTok will begin showing users personalized ads and it will automatically switch on the feature without users' consent. The personalized ads will be based on what a user does on TikTok (in-app activities), such as interactions with other ads and liked videos.
The Beijing-based short-video platform announced the change, which will take effect starting April 15, through an in-feed message.
“Upcoming changes to ads: To help TikTok stay free, we partner with advertisers to show you ads. Based on your settings, you currently see general ads that aren’t based on what you do on or off TikTok. Starting April 15, your settings will change, and the ads you’ll see may start to be based on what you do on TikTok. You still have control over whether ads can be more tailored to you based on data from our advertising partners.”
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