Internet infrastructure and security company Cloudflare has acknowledged that its previous decisions to digress from its usually neutral stance, most recently by blocking the online forum Kiwi farms, resulted in "significant adverse feedback" and a loss of potential customers.
Cloudflare made the admission in the "Risk Factors" section of its recent Q3 2022 filing with the Securities and Exchange Commission (SEC). Cloudflare and other public companies publicly file these quarterly reports as part of their obligations as publicly traded companies.
In the Q3 filing, Cloudflare noted that "actions we take in response to the activities of our paying and free customers, up to and including banning them from using our products, may harm our brand and reputation."
Cloudflare cited its 2022 decision to block Kiwi Farms, its 2019 decision to terminate the online imageboard 8chan, and its 2017 decision to terminate the neo-Nazi site The Daily Stormer as decisions that generated significant negative feedback and caused it to lose potential customers:
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