The relationship between X and the powerful advertising group known as the Global Alliance for Responsible Media (GARM) keeps getting increasingly interesting - and puzzling.
X predecessor Twitter was a member, but the social platform left GARM after Elon Musk became the new owner. However, only recently, X announced that it was "excited" to rejoin GARM.
And now Musk has declared that X "has no choice but to file suit against the perpetrators and collaborators in the advertising boycott racket."
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