A trade group representing the advertising industry, currently under scrutiny by Congress for possibly coordinating with large companies to demonetize conservative and independent media, has expressed concerns over the impact of this probe on their operations.
The group, identified by sources as the Global Alliance for Responsible Media (GARM), told Business Insider that the congressional actions led by Rep. Jim Jordan (R-OH) are hampering their ability to focus on new initiatives.
Rep. Jim Jordan, who chairs the House Judiciary Committee, has accused GARM of preventing companies from placing ads with media outlets that are seen as promoting “misinformation,” specifically targeting mainstream conservative platforms such as Fox News, The Daily Wire, Breitbart, and more.
Jordan contends that the group’s actions go beyond concerns over “brand safety” and veer into outright censorship of conservative and other disfavored viewpoints.
The sources within GARM lamented the diversion of major corporations into partisan conflicts, which they believe could harm their reputation and alienate consumers. They also expressed fears about potential lawsuits arising from document disclosures which could demonstrate that their brand safety initiatives are driven by partisan motives.
In response to the grievances aired by GUILD members, a Judiciary Committee spokesman highlighted the irony in large corporations feeling harassed by these inquiries, dismissing the notion as “laughable” given the evidence of long-term bias and censorship against conservative entities by GARM members.
