Sophie Hinchliffe amassed a crowd of 2.5million followers on Instagram, by posting pictures of her immaculately clean home and tips on how others can achieve the same results.
But the social network star was apparently hiding some dirt under the carpets: she is now under investigation by the UK's Advertising Standards Authority.
Mrs. Hinch is undergoing scrutiny for allegedly not declaring she was receiving money to plug cleaning products. She said to be "clear about any content that is part of a commercial partnership" and insisted that she is overcautious about plugging products.
A spokesperson for the ASA stated that in April three complaints were made about Mrs. Hinch’s posts on Instagram. 'We have received three complaints […] concerning the labeling of ads - where she was posting about products including Flash and Febreze - and are currently investigating. We will publish our decision in due course.'
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