New search engine Yep aims to split revenue with creators

Search engine optimization toolkit provider Ahrefs is working on its own search engine and has invested $60 million for the project, according to a report by TechCrunch.

The search engine, called Yep, claims that it will give 90% of its ad revenue to publishers and creators.

“Let’s say that the biggest search engine in the world makes $100B a year. Now, imagine if they gave $90B to content creators and publishers,” the company said. “Wikipedia would probably earn a few billion dollars a year from its content. They’d be able to stop asking for donations and start paying the people who polish their articles a decent salary.”

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