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Rumors of Apple’s virtual fitness classes competing with 3rd parties raises scrutiny of the 30% App Store tax

The tax gives Apple's own services a margin advantage against competing apps that are forced to pay this 30% fee.

Apple is reportedly developing a new subscription for virtual fitness classes that can be accessed via iPhone, iPad, and Apple TV.

According to Bloomberg, the fitness subscription is codenamed "Seymour," Apple will be offering it as part of a higher-end bundle with the rest of its existing services, and the discounts on these bundles could be more than $5 per month.

A few weeks before this report about Apple's fitness subscription, lawmakers started looking more closely at Apple's practice of extracting a 30% fee from apps after it suddenly started demanding a commission from fitness class app ClassPass.

Before the pandemic, ClassPass focused on facilitating exercise class bookings at local gyms but as the coronavirus starting forcing gyms to close, ClassPass started facilitating virtual fitness classes from these local gyms.

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