Following Elon Musk’s takeover of Twitter, General Motors (GM) is suspending paid advertising on Twitter.
GM, a rival of Musk’s Tesla, told CNBC that it was “pausing” paid advertising on Twitter, as it evaluates the platform’s new direction under the new ownership. However, it will continue interacting with customers on the platform.
“We are engaging with Twitter to understand the direction of the platform under their new ownership. As is normal course of business with a significant change in a media platform, we have temporarily paused our paid advertising. Our customer care interactions on Twitter will continue,” GM said.
Ford Motor is also not paying for ads on Twitter and had not been doing so for some time even before Musk’s takeover. Like GM, Ford said, “We will continue to evaluate the direction of the platform under the new ownership.”
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