Browsers seem to be tripping over themselves in a race to provide a more private experience, except for perhaps the greatest offender; Google's Chrome.
In September, Mozilla's Firefox rolled out Enhanced Tracking Protection. Soon after, Apple's Safari rolled out Intelligent Tracking Prevention. Trade-marked names aside, what both of these features do is limit the ability of cookies to collect data on users. More specifically, cross-site cookies. That means cookies will now only be active on their own origin website and not on other websites.
Mozilla's approach additionally blocks cryptomining and "fingerprinting scripts", which identify users by their device configuration. Apple's approach on the other hand is unique in that it deletes cookies altogether after they're inactive for a period of time. Meaning if you, say, stop using Facebook for a while, their cookies which are now inactive when you're not using Facebook, Safari will automatically delete them.
You might have noticed that Google's Chrome, which holds around 60% of the market share, hasn't been mentioned so far. To make matters worse for Google, Microsoft finally launched the Chromium-based version of their Edge browser, which also includes, more humbly-named, "Tracking Prevention."
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