How to see what your social media and browsing habits know about your psychology

A seemingly never-ending stream of hacks, data breaches, and revelations about data collecting and abusing practices of both commercial entities and governments has been coming to light over the recent years - so it should come as no surprise to anyone living mostly on the internet, rather than under a rock, that "the internet knows them better than their spouse."

That is the turn of phrase Scientific American recently used to report about a new psycho-demographic profile prediction tool, dubbed "Apply Magic Sauce."

The launch of the tool means that those internet users eager to find out, in great depth and detail, how "others" see them - and willing to share selected data from their social accounts with the project, coordinated by the Cambridge University's Psychometrics Center - are in luck.

The demo of the tool is now online along with instructions about what it aims to do, how it works, and how to use it.

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