Instagram is joining a growing trend among leading social media sites of subsidizing celebrities in order to lure them into posting content on their platform.
Facebook's image sharing website is doing this in the hope of helping its struggling segment, IGTV - the long-format version of Instagram Stories - get off the ground. However, as Bloomberg reports, there are strings attached.
Bloomberg said that it saw a copy of a contract offered to creators and influencers, where Instagram requires them to refrain from topics such as "social issues, elections or politics" in exchange for having production costs covered by the giant.
That's a pretty broad definition, which is reportedly leaving some creators unhappy. Bloomberg noted that while Instagram's parent company, Facebook, is allowing political speech - and is being consistently criticized for it - Instagram's guidelines are very different in this case.
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