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Trading Privacy For Convenience: Starbucks’ Biometric Experiment With Palm Payments In Washington Town

Biometric data is the next frontier of data collection.

Starbucks has launched a trial of Amazon’s palm payment system Amazon One in a community north of Seattle, Washington. The coffee chain has already tried Amazon Go at concept stores built in partnership with Amazon in the city of New York.

The new trial will take place in a waterfront community north of Seattle called Edmonds. Starbucks appears to be testing if older people, who are more resistant to new technologies, will welcome the idea of biometrics payments, The Spoon reported.

Related: The Corporate Plot To Normalize Face And Palm Payments, Harvest Biometrics

Reception of the technology has been mixed, with attendants reporting that older people are more skeptical of the technology.

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