DoubleVerify
X Says “Anti-Misinformation” Agency Spreading Falsehoods Caused “Incalculable” Damage
In a costly error, DoubleVerify’s faulty brand safety rating prompted advertisers to withdraw from X, revealing underlying tensions in the advertising industry.
Massive hidden video ad fraud scheme drained the battery and sucked data on Android devices
The scheme hid autoplaying video ads behind visible in-app ad banners and resulted in 60 million fraudulent ad calls per month.