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The average Twitter user is young, affluent and a Democrat, according to Pew research

Based on Pew’s analysis of data they’ve collected, 22% of American adults who use Twitter represents the broader population in certain ways and differs from them in others.
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Pew Research Center has just published the results of a recent survey that it conducted among Twitter users in the U.S. The results showed that majority of U.S. Twitter users are young adults who belong to an affluent family and that most are politically aligned with the Democratic party.

According to the Pew Research Center, the survey was designed to provide a unique opportunity to measure the characteristics and attitudes of Twitter users in the United States. They then linked the observations to actual Twitter behaviors, including the number of times users tweet or how many accounts users maintain on Twitter.

Based on Pew’s analysis of data they’ve collected, 22% of American adults who use Twitter represents the broader population in certain ways and differs from them in others.

Pew Found:

  • 36% of Twitter users are politically Democrats, compared to 30% of the general population.
  • 41% percent of Twitter users report an annual household income of more than $75,000, compared to 31% of the general population.
  • Only 14% of Twitter users identify as “very conservative”, compared with 25% of the general population.

When it comes to broader and key social issues, Twitter users in the U.S. will most likely say that immigration is beneficial to the economy rather than detrimental. But, according to Pew, when it comes to other issues, Twitter users share the same views as other U.S. adults.

The survey also pointed out the sizeable diversity among Twitter users themselves. According to the survey, the median user tweets just twice a month while those who are highly active post more regularly. This means that most of the content posted by U.S. Twitter users represent only the views of 10% of the users. Pew says that this percentage is responsible for 80% of the tweets posted on Twitter by U.S. users.

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