December 8, 2021
11:36 AM ET

Why retailers want your email address more than ever this year

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Didi Rankovic

Some privacy policy changes being introduced by Apple and Google are upsetting the online retail market, since those changes can limit their access to customer information from third parties – something that the holiday shopping season is now laying bare.

The way retailers operating online have chosen to react to the changes they find threaten their business is to try to get their hands on as much personal information from customers as first parties. And customers have been lured in by promises of discounts for some time now, even prior to the current shopping sprees.

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