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Apple Censorship Forces Japanese Game to Hide Characters

A fantasy world once bursting with color now drifts in silhouette, caught between artistic vision and Apple’s invisible line.

Four anime-style winged female characters—a blonde with hair over one eye, a pink-haired woman with a halo, a blue-haired girl with a star tiara, and a shy brown-haired character—pose against a red-to-blue sky with a tall tower behind them and a small purple mascot floating at the top right, with a colorful game logo and Japanese text across the bottom.

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Players of the Japanese mobile RPG Twinkle Star Knights have recently discovered that their favorite characters have become faceless silhouettes on iOS after Apple refused to approve several pieces of artwork it considered “potentially offensive to some users.”

To avoid being pulled from the App Store, the developers decided to cover the affected illustrations in black, leaving large portions of the cast as shadow figures.

The dispute began in August when an update for the fantasy-themed gacha game repeatedly failed Apple’s review process.

Screenshot of a verified tweet from the Twinkle Star Knights official account (pink‑haired anime profile icon) apologizing to iOS users for today's update, stating the current silhouette support is temporary and will be gradually changed to proper illustrated versions and directing users to yesterday's post and the in‑game announcement.

Apple flagged specific animations and illustrations, later suggesting that even artwork from the game’s 2023 launch might also need to be altered.

The publisher apologized to iPhone players and attempted to keep the game accessible by releasing a temporary cloud version while it adjusted the art.

That effort failed as well. Even after redesigning many female characters, Apple again declared the game to be “in violation of guidelines.”

After more than two months of revisions and rejections, the developers settled on an unusual solution. Artwork that passed Apple’s checks remains visible, while everything still being reviewed appears only as black silhouettes.

Bright tropical beach with palm trees and blue sky, two full-body black character silhouettes centered in the foreground, a small excited white-haired anime girl with heart-shaped sunglasses and a pink ribbon at the lower-left, a translucent dialogue box across the bottom showing Japanese text with the name アポロ (Apollo), and visual-novel UI buttons along the right edge.

This fix allowed the game to remain downloadable, even though much of its once-vivid cast now appears obscured.

Such a step is uncommon in mobile gaming and has raised concern among players who see it as evidence of how platform owners can quietly steer creative content.

Apple’s broad interpretation of what might offend has long been a source of tension for developers seeking artistic freedom.

For the moment, Twinkle Star Knights is still available on both the App Store and Google Play, but the iOS version stands as a literal and symbolic reminder of how easily expression can be dimmed when gatekeepers control the light.

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