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Biometric Entry For Major League Baseball Games is Becoming More Prevalent

The rise of facial recognition tech in sports.

The Major League Baseball (MLB) biometric system known as Go-Ahead Entry will this season be used at stadiums, including by "early adopter" Minute Maid Park in Houston, Texas.

The use of biometric facial recognition surveillance tools at sporting venues around the world started some years ago, and got sped up - or exacerbated, as opponents of the trend might say, with the pandemic.

Incidentally, a key reason organizations like MLB and other leagues give for using such systems is to "speed up entry into stadiums." This means that instead of a ticket, fans will be showing their faces to the cameras and feeding their biometric data into the system.

Related: Stadiums are about to become a privacy nightmare

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