Google’s Adsense this week sent an email to publishers reminding them of the new policy about monetization of content related to the Russian invasion of Ukraine. Google will not allow publishers to show ads on content that condones the war.
“Due to the war in Ukraine, we will pause monetization of content that exploits, dismisses, or condones the war,” the email read.
“This pause includes, but is not limited to, claims that imply victims are responsible for their own tragedy or similar instances of victim blaming, such as claims that Ukraine is committing genocide or deliberately attacking its own citizens.”
The email was a reminder of a previous policy that stated: “Due to the war in Ukraine, we will pause monetization of content that exploits, dismisses, or condones the war.”
If a publisher insists on posting content that condones the war, Google ads will be removed from such pages, and Google has a monopoly on website advertising infrastructure.
“Google helps to enable a free and open web by helping publishers monetize their content and advertisers reach prospective customers with useful, relevant products and services,” the policy states. “Maintaining trust in the ads ecosystem requires setting limits on what we will monetize.”
Failure to comply with the policy could result in a publisher’s monetization being terminated.
“Failure to comply with these policies may result in Google blocking ads from appearing against your content, or suspending or terminating your account,” the policy says.