Google Urges Small Businesses to Oppose California Bill Requiring Built-In Privacy Opt-Out Settings

Google has moved against California Assembly Bill 566, which aims to improve consumer privacy protections in digital advertising. The tech giant is now conducting a campaign against the bill, attempting to influence small business owners.

We obtained a copy of the bill for you here.

The bill would force businesses to develop or maintain only browsers and mobile operating systems that include a setting allowing consumers to send an opt-out preference signal.

Google's campaign is designed to convince small businesses that compliance with the bill would harm their interests.

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