Amazon began as a small online bookstore in 1994, founded by Jeff Bezos in his garage in Seattle. Initially, it aimed to leverage the internet’s burgeoning potential to offer a vast selection of books to customers worldwide. However, Amazon rapidly expanded its product offerings, evolving into the world’s largest online retailer. As the company diversified into various services and products, including cloud computing, streaming media, smart home devices, and artificial intelligence, it amassed vast amounts of user data. This data collection, initially intended to enhance user experience and optimize services, has grown into extensive surveillance practices.
Today, Amazon tracks and analyzes a wide array of user activities, from shopping habits and media consumption to home security footage, positioning itself as a surveillance-heavy entity that continuously gathers and utilizes personal data for its operations and targeted advertising.