Day 19
Week five was a shorter trial week, consisting of just three days. As the high-stakes antitrust case against tech giant Google progresses, Day 19 featured pivotal testimonies that shed light on the company’s advertising practices and partnerships, intensifying scrutiny over its alleged market monopolization efforts.
Tracy-Ann Lim, Chief Media Officer at JP Morgan Chase, was first on the stand, offering insights that primarily bolstered the Department of Justice’s (DOJ) argument about the distinct nature of search advertising. Her testimony delved into the nuances distinguishing search ads from other advertising forms, underscoring their unique purpose in driving acquisition—defined as new account creation or enrollment. Lim elaborated on the efficiency of search ads in response to user queries, leading to “a seamless journey to a product or service a user needs,” ideally culminating in a new account or enrollment.
