Healthy – or just any plain competition – is really good for business – just ask any number of leading YouTube stars.
Digiday, a trade magazine for online media, writes about this. Despite a host of other online platforms populating the same space like that where YouTube creators can grow an audience and profit from ads – like Facebook, Twitch, or Snapchat, among others – prominent YouTubers would now still like to feel safer in their business by seeing more options.
But their motivation seems to be driven more by fear of losing their revenues than a love of an open competitive market: in essence, they are finding that Google's platform is becoming more and more unreliable.
Algorithmic changes to the way content is surfaced and promoted, coupled with erratic episodes of demonetization, aka, “adpocalypse” – seem to have sown the seeds of doubt among YouTubers, who are suddenly realizing it would be good to have alternatives to the Google-owned and controlled video behemoth.
And while YouTubers who spoke for Digiday said the platform had been good to them so far – supporting creators with the ad revenue sharing, and with other activities – that doesn't seem to be enough.
One of those interviewed, Joey Graceffa, who boasts nine million subscribers on YouTube, spoke in favor of more competition – as he recalled how the platform did away with competition: namely, in 2014, then a nascent competing company, Vessel, was attempting to get some YouTubers to join, including himself – but Google responded by sweetening the deal for creators and driving Vessel out.
Judging by the report, what these creators seem to be bemoaning is the lack of lucrative offers that YouTube could then counter with even more money – and that's about the value they see in “competition.”
Even Instagram's IGTV is not viewed favorably: “YouTube is monetized; IGTV is not,” said Denzel Dion, who has 1.8 million Instagram followers versus his 1.3 million YouTube subscribers.
The report then wonders if YouTube's monetization appeal is any more reliable than that of Facebook.
The uncertainty “applies to any ad-supported, algorithm-run platform, including and perhaps especially YouTube.”
It would seem that rather than wanting to leave YouTube, creators would like to diversify to hedge their monetary bets.
Many YouTubers who have been demonetized or banned from YouTube having been moving to Bitchute.