Apple has agreed to a $95 million cash settlement to resolve a proposed class action lawsuit accusing the tech giant of breaching user privacy through its Siri voice assistant. The preliminary settlement, filed in a federal court in Oakland, California, awaits approval from US District Judge Jeffrey White.
The lawsuit alleged that Siri recorded private conversations inadvertently activated by users and disclosed these recordings to third parties, including advertisers.
Siri, like other voice assistants, responds to “hot words” such as “Hey, Siri,” which can unintentionally trigger recording. Plaintiffs claimed this led to targeted ads based on private discussions, citing examples such as ads for Air Jordan sneakers after casual mentions of the brands. One plaintiff also reported receiving ads for a surgical treatment brand after a private conversation with their doctor.
The lawsuit covers users of Siri-enabled devices, including iPhones and Apple Watches, from September 17, 2014, when the “Hey, Siri” feature was introduced, to December 31, 2024. Class members, estimated to number in the tens of millions, could receive up to $20 per eligible device.
Apple denied any wrongdoing in agreeing to the settlement and did not immediately comment on the matter.
Similarly, the plaintiffs’ attorneys have yet to issue statements. From the $95 million settlement fund, attorneys may seek up to $28.5 million in legal fees and an additional $1.1 million for expenses.
For Apple, the settlement represents a fraction of its financial might, equivalent to just nine hours of profit. The Cupertino-based company reported a net income of $93.74 billion in its most recent fiscal year.
This lawsuit isn’t the only privacy-related legal battle involving voice assistants. A separate case against Google’s Voice Assistant is ongoing in a federal court in San Jose, California, within the same judicial district. The same law firms represent the plaintiffs in both lawsuits.
