
The story is the same across Big Tech: their billions of users are extremely valuable to these huge companies, but they are at the same time not valued at all. It has become commonplace to hear of bans and demonetizations of channels and pages that people invest work and money in, treat like jobs and rely on for their livelihoods.
Having the rug pulled from under their feet when their accounts are suspended or deleted, or content demonetized - either by mistake due to sub-par algorithms, or because a giant like YouTube or Facebook had arbitrarily decided to enforce its rules in this way - is very often the end of the road.
That's despite the fact that more people than ever are making huge investments in order to become content creators, and thus create jobs for themselves - but these have to be some of the least secure jobs out there, with individuals pitted against tech juggernauts once things turn sour - trying, and very often failing, to defend their interests.
As a way of communication, creators receive generic notifications informing them about these decisions. The notifications contain the least amount of information possible about the reasons, and no desire to provide more. There are infamously no customer services and nobody to talk to, as messages of those who believe they have been wronged when their revenue streams were abruptly cut get ignored.
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