The story is the same across Big Tech: their billions of users are extremely valuable to these huge companies, but they are at the same time not valued at all. It has become commonplace to hear of bans and demonetizations of channels and pages that people invest work and money in, treat like jobs and rely on for their livelihoods.
Having the rug pulled from under their feet when their accounts are suspended or deleted, or content demonetized – either by mistake due to sub-par algorithms, or because a giant like YouTube or Facebook had arbitrarily decided to enforce its rules in this way – is very often the end of the road.