Topic: influencer marketing
Influencer marketing raises significant concerns about transparency and accountability in advertising. As social media influencers promote products, the lack of clear disclosure can mislead consumers, while regulatory scrutiny increases over unqualified health advice and undisclosed sponsorships. This environment poses risks to free expression and privacy as platforms and influencers manage the pressures of compliance and censorship.
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Australian consumer group calls for government action on social media users who give paid health advice without qualifications
Calls for a crackdown on “misinformation.”
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Sponsored post rates for creators likely to fall by up to 25% because of the coronavirus
While a turbulent few months are expected because of the coronavirus, the market for sponsored posts is expected to grow…
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UK Instagram celebrity “Mrs Hinch” is being investigated for allegedly not disclosing she’s paid to push products
Instagrammers not disclosing that they’re paid by brands is a growing issue.