In an attempt to limit “health misinformation,” YouTube announced it will certify medical professionals as “reliable” and “authoritative” sources of information.
In a blog post on the platform’s website, its global head of YouTube Health Dr. Garth Graham said: “YouTube Health has been working on additional ways to help doctors, nurses, mental health professionals and healthcare information providers to bring high quality health information into the spaces that people visit throughout their day – like their favorite video-sharing app.”
To apply to be labeled as reliable, users have to submit their license and adhere to the “best practices” for sharing health information set by the World Health Organization (WHO), the Council of Medical Specialty Societies (CMSS), and the National Academy of Medicine (NAM).
YouTube gives “authoritative” sources a boost in the algorithm and non-authoritative sources are suppressed.
“In the coming months, eligible channels that have applied through this process will be given a health source information panel that identifies them as a licensed healthcare professional and their videos will appear in relevant search results in health content shelves,” the blog post says.
YouTube has been censoring medical information that contradicts the narrative of local health authorities and the WHO – even when information provided by the WHO turned out to be false.