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Google’s War on Ad Blockers and Privacy Tools: How To Pivot To Avoid Surveillance

As Chrome tightens its grip on ad-blockers, privacy-focused competitors eye an opportunity to lure users fed up with Google's "privacy upgrades."

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Google Chrome’s global browser market share, said to be north of 65% in 2024, dwarfs that of its competition.

And this might be one of the key reasons, apart from Google’s obvious general business model as a company squarely based on advertising, behind a series of missteps from the user point of view – but that makes all the sense in the world for the giant.

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