President Donald Trump has announced a new social media rap challenge named #MAGACHALLENGE and the winners will get a trip to The White House to perform and meet President Trump.
On September 14th, Bryson Gray tweeted out a short rap (produced by white hot) about being a Trump supporter and about breaking free of stereotypes, being his own person, and not being told what to think.
Gray announced the #MAGACHALLENGE and encouraged followers to add their own addition to the rap.
“Add your own rap to it for MAGA!” Gray said on YouTube.
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Today, President Trump tweeted an announcement that the challenge is now official and users that take part can win a trip to The White House.
“I will be announcing the winners of the #MAGACHALLENGE and inviting them to the @WhiteHouse to meet with me and perform. Good luck!” the President tweeted.
— Donald J. Trump (@realDonaldTrump) November 8, 2019
The move, in which the President gets to create a fun social media contest for his supporters is likely to get wide attention and, at the same time, highlight those who feel similarly to Gray.
In a time when Twitter has banned political advertising on the platform, the President is, perhaps, signaling to his fan base to rise up and take part in a wider earned-media campaign that is not only worth of virality on the internet but also strengthens his message and gives his MAGA-hat-wearing supporters that memed him into The White House another chance to shine on the road to 2020.