Behavioural Insights Team
UK’s Nudge Unit and UNSW Launch “Prebunking” Framework to Counter Refugee, Migrant, and Pro-Trump Immigration Narratives
Prebunking becomes the new frontier in narrative control as governments and think tanks refine the art of shaping public perception.
UK Government Using Psychological “Nudge Unit” to Counter Heat Pump Skepticism
Taxpayer-funded psychological strategies aim to reframe criticism as misinformation.
Members
UK “Nudge Unit” Recommends Banks Track Carbon Footprint of Transactions, Reward “sustainable Behaviors”
The dystopian idea of personalized carbon tracking is gaining traction.