On Friday, the European Union announced that it had agreed to new laws for Big Tech, focusing on privacy and anti-competitive practices, under the proposed legislation dubbed the “Digital Markets Act” (DMA).
The DMA will affect tech companies with net worths of over $83 billion, in markets such as social networking, messaging, mobile operating systems, search engines, and browsers. Most of these companies are US-based; the likes of Meta, Alphabet, Amazon, and Apple.
The rules will prohibit Google from using “personal data for targeted advertising” without the consent of users. Since the DMA affects browsers, digital assistants, and search engines, Android will have to allow users to have alternatives like Firefox, DuckDuckGo, and Opera.
Perhaps the major blow to Apple is that it might be forced to allow third-party app stores and third-party payment systems for in-app purchases.
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