Creators that live stream on the neutral video sharing platform Rumble can now send instant iOS and Android notifications to their subscribers whenever they go live.
Rumble described the new feature as “a significant opportunity for creators to increase their audiences, drive engagement, and generate more earnings.”
The feature also makes it easy for Rumble viewers to see when their favorite creators have gone live.
The feature is the latest of many Rumble and its membership platform Locals have introduced this year.
Related: Reasons to ditch YouTube for Rumble
Rumble launched a beta version of its ad program in August and added a limited inventory of video ads this month. It also launched free unlimited live streaming, ad monetization for live streams on the web, a picture-in-picture feature, and more earlier this year.
Locals made its tool for distributing and selling on-demand digital content available to all creators, added an article publishing feature, launched Live Tipping, added a new live stream monetization feature, and more.
Both Rumble and Local have reported record growth this year. In August, Rumble announced a record 77% year-on-year increase in monthly active users while Locals announced record increases in transaction value, unpaid members growth, and paid supporters growth for Q2 2022.
Rumble has also brought several big names to its platform in recent months and launched a range of exclusive shows.